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A Square Loyalty alternative that needs no Square.

Square Loyalty is good at what it is: a loyalty program wired directly into the Square register, earning points automatically with every sale. If you run Square POS and want exactly that, it is the native choice. Piqlo is for everyone else, and for Square merchants who want their loyalty program to be theirs rather than their POS vendor's: a wallet-native stamp or points card behind one printed code, working next to any till, free to start, with the member list and CRM yours to export any day.

Works with your register
Square LoyaltyBuilt into Square POS; requires running Square
PiqloPOS-independent: a printed code next to any register, or no register at all
Earning
Square LoyaltyAutomatic inside the Square checkout flow
PiqloStaff scan the member's code from a paired scanner device, with staff PINs and one-tap revocation
Loyalty cards
Square LoyaltyPoints program tied to the Square account
PiqloStamp and points cards (per-visit or per-spend earning, up to 12 catalog rewards), editable after printing
The card in the pocket
Square LoyaltyTied to the Square checkout experience
PiqloAn Apple Wallet or Google Wallet pass that updates over the air when stamps and rewards land
Customer CRM
Square LoyaltyInside the Square ecosystem
PiqloA standalone customer CRM: visits, balances, owner notes, granular consent, CSV export, yours to take anywhere
Google review cards
Square LoyaltyNot part of Square Loyalty
PiqloA first-class review card on the same platform, tracked and editable forever
Print materials
Square LoyaltyCheck their current offering
Piqlo43 frame templates plus a print-ready A6 counter card and A5 table tent PDF
Price
Square LoyaltyA paid monthly add-on to Square POS, priced per location (as of mid 2026; see their pricing page)
PiqloFree to start (hosted stamp card, 50 members); wallet passes from Pro $15/mo

Where Piqlo is ahead

Independence. Your loyalty program should not be a feature of your payment processor. A Piqlo card is a printed QR code or NFC tag that points at an editable link, so it works with any register, survives a POS switch, and never asks you to change how you take payments. The member list, visit history, and notes live in a customer CRM you can export as CSV whenever you like.

The card in the customer's pocket. Piqlo members carry an Apple Wallet or Google Wallet pass that updates over the air the moment a stamp, points, or a reward lands. And the same account runs Google review cards and print materials (43 frames, counter card and table tent PDFs), which are not what a POS loyalty add-on is built for.

Where Square Loyalty is ahead, honestly

The checkout integration. Points that accrue automatically with every Square sale mean zero extra steps for staff, and no scan to forget on a busy shift. Piqlo's counter flow is deliberately simple (staff scan the member's code from a paired device), but it is a step, and Square's automatic earning genuinely removes it. Square also sells a broader marketing suite around its ecosystem; Piqlo does not send marketing messages yet. Check their current pricing page for per-location costs; we quote none here because theirs change and we would rather be accurate than dramatic.

FAQ

Do I need Square POS to use Piqlo?

No. Piqlo is independent of your point of sale. Your loyalty card is a printed QR code or NFC tag on the counter; customers enroll with one scan, and staff stamp or add points from a paired scanner device. It works next to any register, or no register at all.

When is Square Loyalty the better choice?

If you already run Square POS and want points earned automatically inside the checkout flow, Square Loyalty is the native option and that integration is real convenience. Piqlo cannot hook into your Square checkout. The trade is lock-in and a per-location monthly fee versus a POS-independent program that is free to start.

Does Piqlo put the loyalty card in Apple Wallet?

Yes. On the Pro plan ($15/mo) the member's card is an Apple Wallet or Google Wallet pass that updates over the air whenever a stamp, points, or a reward lands. Free to start: a hosted stamp card for up to 50 members with nothing to install.

Can Piqlo message my members like a marketing tool?

Not yet. Piqlo wallet passes update when real activity happens (stamps, points, rewards earned), but owner-composed marketing campaigns have not shipped; they are on our roadmap. If a built-in marketing suite is your deciding feature today, weigh that honestly.

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