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A Square Loyalty alternative that needs no Square.

Square Loyalty is a per-location add-on inside Square POS; Piqlo is POS-independent, works next to any register, and is free to start.

Works with your register
Square LoyaltyBuilt into Square POS; requires running Square
PiqloPOS-independent: a printed code next to any register, or no register at all
Earning
Square LoyaltyAutomatic inside the Square checkout flow
PiqloStaff scan the customer's pass from a counter scanner, with staff PINs and one-tap revocation
Loyalty cards
Square LoyaltyPoints program tied to the Square account
PiqloStamp and points cards (per-visit or per-spend earning, up to 12 catalog rewards), editable after printing
The card in the pocket
Square LoyaltyTied to the Square checkout experience
PiqloAn Apple Wallet or Google Wallet pass that updates over the air when stamps and rewards land
Customer list with Notes
Square LoyaltyInside the Square ecosystem
PiqloA standalone customer list with Notes: visits, balances, owner notes, granular consent, CSV export, yours to take anywhere
Google review cards
Square LoyaltyNot part of Square Loyalty
PiqloA first-class review card on the same platform, tracked and editable any time
Print materials
Square LoyaltyCheck their current offering
Piqlo43 frame templates plus a print-ready A6 counter card and A5 table tent PDF
Price
Square LoyaltyA paid monthly add-on to Square POS, priced per location (as of mid 2026; see their pricing page)
PiqloFree to start (50 customers, wallet passes included); Pro from $15/mo

Where Piqlo is ahead

Independence. Your loyalty program should not be a feature of your payment processor. A Piqlo card is a printed QR code or NFC tag that points at an editable link, so it works with any register, survives a POS switch, and never asks you to change how you take payments. The customer list, visit history, and notes live in a customer list you can export as CSV whenever you like.

The card in the customer's pocket. Piqlo customers carry an Apple Wallet or Google Wallet pass that updates over the air the moment a stamp, points, or a reward lands. And the same account runs Google review cards and print materials (43 frames, counter card and table tent PDFs), which are not what a POS loyalty add-on is built for.

Where Square Loyalty is ahead, honestly

The checkout integration. Points that accrue automatically with every Square sale mean zero extra steps for staff, and no scan to forget on a busy shift. Piqlo's counter flow is deliberately simple (staff scan the customer's pass from a counter scanner), but it is a step, and Square's automatic earning genuinely removes it. Square also sells a broader marketing suite around its ecosystem; Piqlo does not send marketing messages yet. Check their current pricing page for per-location costs; we quote none here because theirs change and we would rather be accurate than dramatic.

FAQ

Do I need Square POS to use Piqlo?

No. Piqlo is independent of your point of sale. Your loyalty card is a printed QR code or NFC tag on the counter; customers enroll with one scan, and staff stamp or add points from a counter scanner. It works next to any register, or no register at all.

When is Square Loyalty the better choice?

If you already run Square POS and want points earned automatically inside the checkout flow, Square Loyalty is the native option and that integration is real convenience. Piqlo cannot hook into your Square checkout. The trade is lock-in and a per-location monthly fee versus a POS-independent program that is free to start.

Does Piqlo put the loyalty card in Apple Wallet?

Yes. On every plan, including Free (up to 50 customers), the customer's card is an Apple Wallet or Google Wallet pass that updates over the air whenever a stamp, points, or a reward lands, with nothing to install. Pro ($15/mo) adds custom pass design and the customer list with Notes.

Can Piqlo message my customers like a marketing tool?

Not yet. Piqlo wallet passes update when real activity happens (stamps, points, rewards earned), but owner-composed marketing campaigns have not shipped; they are on our roadmap. If a built-in marketing suite is your deciding feature today, weigh that honestly.

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