A Tap2Loyal alternative that starts free.
Both are wallet-native loyalty; Piqlo starts free (Tap2's entry is EUR 49.95 per 4 weeks, no free tier as of mid 2026) and adds a name-based customer list with Notes; Tap2 ships marketing pushes and automations Piqlo does not have yet.
Where Piqlo is ahead
Identity and the customer list. Tap2Loyal enrolls customers with a single email field, so everything downstream knows your regulars only as an address. Piqlo captures a first name plus an optional email with granular consent, and every customer lands in a real customer list with Notes: visit history, points or stamp balance, owner notes. When someone hits their reward, you know who they are.
Counter scanner governance. Stamping happens on shared phones at a busy counter. Piqlo pairs each counter scanner with a one-time QR, gives each staff member their own PIN on it, and lets you revoke a counter scanner the moment it goes missing. Tap2Loyal offers a merchant scanner app with no visible device-management story.
More than loyalty. The same Piqlo account runs Google review cards, digital business cards and menus, all behind printed codes you can edit any time, plus print materials exported straight from the card editor. And the price: their entry plan is EUR 49.95 per 4 weeks with no free tier (as of mid 2026), while Piqlo is free to start (50 customers, wallet passes included) with Pro from $15 a month.
Where Tap2Loyal is ahead, honestly
Marketing communication. Tap2Loyal ships scheduled and recurring wallet push campaigns and an automation engine today. Piqlo's wallet passes update over the air when something real happens (a stamp, points, a reward earned), but we do not send marketing messages yet; that work is on our roadmap. They also offer an event-card product we do not have. If scheduled promotional pushes are the feature you are buying, they currently earn that part of the price difference.
FAQ
Is Piqlo a free Tap2Loyal alternative?
Piqlo is free to start: a stamp card for up to 50 customers, with Apple Wallet and Google Wallet passes, costs nothing, so you can run a real loyalty card before paying anyone. Custom pass design, the customer list with Notes, and counter scanners are on the Pro plan at $15 a month. Tap2Loyal has no free tier; its entry plan is EUR 49.95 per 4 weeks (about EUR 54 a month) as of mid 2026.
Does Piqlo send marketing push notifications like Tap2Loyal?
Not yet, and we would rather tell you that than surprise you. Today a Piqlo wallet pass updates over the air when something real happens: a stamp or points land, or a reward is earned. Tap2Loyal ships scheduled and recurring marketing pushes and automations today. Marketing sends are on our roadmap; until they ship, this page will keep saying they have the edge there.
Do my customers need an app with either product?
No app on either side. Both products put the loyalty card in Apple Wallet or Google Wallet. With Piqlo that includes the free tier: customers can add the card to their wallet or keep it in the browser. One difference in what gets collected: Tap2Loyal enrolls with an email address only, while Piqlo captures a first name plus an optional email with granular consent, which is what makes the customer list with Notes useful.
Can I switch from Tap2Loyal to Piqlo?
Yes, but honestly: there is no bulk customer import today. Your customers re-enroll with one scan of your new Piqlo code, and their wallet pass installs from there. Most venues run the switch by putting the new code on the counter and letting the next visit do the migration.